Welcome to day 4 of the 2022 Online
World Forum For Motor Museums seminar

Below you can find today’s presentations

Feel free to select the full screen button in the lower right corner of each video

Enjoy!

Presentation 11 – English or Japanese:

TAM’s New Exhibition Space Reveals the Evolution of the Japanese Motor Industry in Japan

Naoaki Nunogaki,Masaki Seki,Towaki Torii

Mr. Torii, of the Toyota Automobile Museum, will explain the work he has undertaken to establish a new exhibition area presenting the early evolution of the Japanese automotive industry in Japan. His presentation will cover the objective of the permanent exhibit area and the key milestones, personalities, and data regarding the industry’s development. The presentation will also feature a preview several new video resources produced for the exhibition space.

Bio: Project Manager, Curatorial Group, Toyota Automobile Museum, in charge of the new exhibition space on the history of the Japanese Automobile Industry, as well as of special exhibition planning. After starting work at Toyota Motor Corporation in 1986, Mr. Torii worked for Production Control Division (productivity management), Overseas Marketing Division (marketing support for Asian and Latin American distributors), and Europe Division (Russia) before joining TAM in 2017.

English Video:

Japanese Video:

Presentation 12:

The Influence of Ford & GM (1920-1940) on the Formation of the Japanese Automobile Industry

Kazuyoshi Suzuki

Mr. Suzuki outlines Japan’s auto situation in the 1920s, a time when two auto giants (Ford and GM) dramatically expanded their presence in the Japanese market based on CKD operations in Yokohama and Osaka respectively. Suzuki illustrates not only a negative impact on Japanese cars companies—due to a lack of competitiveness in terms of scale and quality of production—but also an enduring positive legacy in production and the field of sales and marketing before and after WWII in terms of dealer and network development and other sales practices.

Bio: Serving as Deputy Director of the Center of the History of Japanese Industrial Technology, National Museum of Nature and Science, Mr. Suzuki researches the development process of science and technology in Japan, especially from the Edo period (1603-1867) to the modern age, fully utilizing museum materials from an empirical viewpoint. He holds a B.Eng. in Mechanical Engineering (Tokyo Metropolitan University) and a Master of Engineering in Materials Mechanics (Nippon NCR Corporation).

English Video:

Japanese Video:

Presentation 13:

Datsun USA Strategy in 1960 and Mr. K ’s Influence

Eiichi Shimizu

A forty-year plus Nissan veteran, Mr. Shimizu describes Nissan’s initial North American Sales Strategy as it entered this key market in terms of market research findings; expansion of sales and production networks by local affiliates; transformation of Datsun’s model line-up; and sales promotion and after-service activities.

Shimizu also illustrates how the US sales and production companies influenced Nissan HQ (1962-1975) and, through photos and personal reminisces, shares insights on the key role that Mr. K* played in shaping Nissan’s destiny.

*Yukata Katayama (1909-2015) was the first president of Nissan Motor Corporation U.S.A. He expanded Nissan’s focus from economy vehicles towards sportier vehicles, and is regarded by Datsun/Nissan Z Car enthusiasts as the father of the Z-Car, as well as the Datsun 510.

Bio: Joining Nissan (1965), Mr. Shimizu served in diverse divisions such as Service, Advertising, Marketing, Commercial Vehicle, and Recreational Vehicle Marketing Group, as well as working inside a Nissan dealership. Invited in 1991 to join NISMO (Nissan Motor Sports International), he carried out activities to increase Nissan’s fan base. Shimizu worked for several years as a Personal Assistant to the legendary Mr. Katayama. Since 2006, he has been a volunteer Nissan archivist, and serves on committees for the Japan Automotive Hall of Fame and The Classic Car Club of Japan.

 English Video:

Japanese Video:

Presentation 14:

Obsolete Materials in Vehicle Restoration

Dr. Gundula Tutt,David Cooper

To preserve, conserve or accurately restore the cars of the early 20th century, we need to understand the materials used in their construction, especially as many of these materials are different than the materials used in automobile construction today. The focus of this presentation is obsolete materials, or materials commonly believed to be obsolete. In particular we will focus on the differences between modern materials and historical materials. We will start from the exterior of the car and move to the interior and mechanical, discussing examples of sheet metal, exterior paints, wood finishes, upholstery, castings and forgings. We will organize our discussion around the following questions: What materials are obsolete? Why were they discontinued? What replaced them? What were the advantages and disadvantages of these materials? What care and maintenance are needed to preserve these original materials? Why is it important to be able to offer them again today? What is needed to use them today? What materials are thought to be obsolete—but aren’t—and why? We will also have samples of obsolete materials for attendees to see and touch.

Bio: Dr. Gundula Tutt, is conservator-restorer for historic vehicles, researcher and speaker. In 2002 she started her practical work and research on new methods to preserve historic vehicles in active use. Since then, she is counseling private collections and transport museums. She took her doctorate on historic vehicle paint materials and participated in the development of the Turin Charter for preservation and restoration of historic vehicles, adopted by the Fédération International des Véhicules Anciennes (FIVA). In addition to that, she is teaching vehicle restorers in Switzerland.

Bio:David Cooper is a restorer and historian specializing in pre-war European automobiles. Founded in 1989, Cooper Technica’s two workshops in Wisconsin and France are known for their commitment to authenticity, meticulous research in history, provenance and context, preservation of original parts, and innovative use of period materials and techniques. Cooper’s restoration shop was recently featured in Road & Track. Cooper regularly publishes articles in Collier AutoMedia, Veloce Today and the Society of Automotive Historians Journal.

Presentation 15:

Combustion, Exhaustion, and the Law: Intellectual Property and the Automobile

Kenneth Crews

Every car is a treasure trove of intellectual property. Improvements on batteries and transmissions are the stuff of patents, and new logo designs and even ornamentation are protectable as trademarks. Copyright long has offered protection for owner manuals and advertising, and increasingly it is the reliable protection for software operating systems as well as stored music files to entertain passengers. Intellectual property law is crucial for the business enterprise of building a new car and bringing it to market. The law can also shape some decisions that museums and collectors confront as they restore, document, and display their historic and modern artifacts. This presentation will be an opportunity to deconstruct the automobile and identify how IP issues might create constraints and opportunity. It will also follow the lifecycle of the car as it transitions into a museum piece – converting IP law from enforceable rights of ownership into beneficial rights of use. For curators as well as collectors, this presentation can reveal the surprising scope of intellectual property and offer some practical guidance.

Bio: Kenneth D. Crews is an attorney, author, professor, and international intellectual property consultant based in Los Angeles with the firm of Gipson Hoffman & Pancione. His work centers on copyright, trademark, and other intellectual property needs for diverse clients, including major businesses, research universities, museums, and publishers. Dr. Crews studied at Northwestern and Washington Universities and earned a Ph.D. from UCLA. He has been a professor of law for more than 25 years and is the author of numerous books and articles. For more than a decade, Kenneth Crews has been a consultant to the World Intellectual Property Organization (a U.N. agency), and he has been an invited speaker in 45 U.S. states and on six continents. Dr. Crews is listed in Who’s Who in America.

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